If you have been thinking of starting a business,
you are in the right place!


Welcome to OPEN FOR BUSINESS – Your Start-a-Business Lab.

Our mission is to help you craft your life by design by starting the right business for you, either as a transition to a full-time entrepreneurial career or part-time while you keep your job.

There are thousands of business opportunities in the small to mid-size business (SMB) market. The best business is one that capitalizes on your strengths, aligns with your values, and can deliver the life you want. 

From three decades of experience, we have developed a unique success formula for aspiring business owners. The Right Business Right Life™ formula is a step-by-step roadmap to objectively research, vet, and launch the business that is your ideal match by building it on a solid foundation for faster and greater profits.  

No matter your age, background, education, or gender, there are no glass ceiling and no discrimination in the world of entrepreneurship. If you are dedicated to building a better life with a business you enjoy, we’ll help you make it a reality. Through our unbiased education-focused coaching programs, digital courses, and market resources, we provide you with the tools to succeed with the right business as a vehicle to the right life for you.


Start here to explore entrepreneurship as a career transition path for greater freedom and income.
Book a no-cost, no-obligation Discovery & Strategy Discussion.



It begins with you. The right business is one that leverages your strengths, talents and skills and that aligns with your vision of the best life you could create for you and your family. We guide you in being acutely aware of your competitives advantages and in understanding several approaches to business ownership so that you gain clarity on what the right type of business in the right market can to do for you.



Congratulations, you have a brilliant idea! Or maybe several. Most startups fail because they lack the knowledge and the discipline of refining their business idea before they invest significant energy, money, and time. We share business tools and methodology that help you to be on target with the problem(s) your ideal customers needs you to solve through your startup.



The wild world of franchising and business opportunities has its own rules and even its own language. We teach you how to find and determine if a turn-key model is a good match for you and how to communicate with franchisors and licensors, how to read between the lines of a Franchise Disclosure Document (FDD), how to interview franchisees, and what to expect.



While there is no shortage of businesses that are for sale, finding a one that is profitable and in your geographic area of choice can be time consuming and tricky. Through our workshops you will understand the valuation of a company, how avoid the pitfalls inherent to buying an existing businesses, how to communicate with brokers and how to read between the line of business financials.

How to Start a Business

Hey there, Freedom Seeker!

I’m Patricia Bottero, founder of OPEN FOR BUSINESS. I’m a small business enthusiast, a freedom seeker, a pragmatic optimist, and an avid hiker and swimmer. 

From personal experience, I’ve found that small business entrepreneurship IS the most rewarding path to freedom, financially and personally. 

Why small business? Because, as the owner of your business, you have the freedom to make 100% of the decisions. And if you pick the right business for you, one that aligns with your strengths, your values, and your priorities, your business will serve YOU and yours.

I have spent my 30-year career in the trenches of America’s Main Street business and digital enterprise. I’ve been an entrepreneur since my mid-twenties when I left my soul-sucking corporate job in Europe and moved to the United States to bootstrap my first business. The bootstrap, a brick-and-mortar service with a retail location later including e-commerce, eventually employed a team of 40+ and grew to multi-million $. In the process, I made many costly mistakes and learned valuable lessons that I share with my clients today, so they don’t have to learn through painful trial and error.

This is when I discovered that the most exciting aspect of owning a business is being able to prioritize who and what matters the most. I especially valued the ability to be a parent on my own terms while still having time for hobbies, vacations, and my bucket list items, including finishing college.

It was through this first business, that I realized that business ownership is the ultimate vehicle for a life crafted by design. It also led me to my life purpose. My big “why,” and the reason I get up every morning with a spring in my step is to help others transition out of a job they hate into a more meaningful existence by launching their ideal venture on a solid foundation. 

Small business is a fantastic path to building a life we love, but it is not as easy to succeed as it appears. Many fail or end up picking a business they don’t enjoy. This is why I created a coaching agency and digital enterprise to support aspiring business owners navigate the dangers and opportunities of business ownership.

OPEN FOR BUSINESS is a Start-a-Business Lab created with the specific purpose of guiding entrepreneurs with unbiased research, vetting, planning, and up to the launch of their ideal business. Our goal is to help you begin your venture by minimizing risks and maximizing your success. The framework of our service is the Right Business Right Life™, a proprietary formula developed to fail-proof the success of any small business. 

The Right Business Right Life™ formula details how to launch a startup business created from an idea or one you want to buy. It has four comprehensive stages that guide you to start your business on a solid foundation: Research – Vet- Plan – Launch. Our ultimate goal is to build your business the right way for faster and greater profits.

I love freedom, and from my experience, there is no freer way to live than by being self-empowered, self-sufficient, and self-employed with the right business for each of us. If you love freedom too, let’s discover what your life could be like by exploring how to begin your new career as owner of your livelihood and business. 

I invite you to join our community of ambitious freedom-seeking entrepreneurs.

Cheers to living a life we love!

Patricia Bottero St-Jean, MBA
Founder and devoted supporter of your entrepreneurial success.

Ready to discover what your new life might be like with a business of your own?  


What These Entrepreneurs Say…

Patricia offers way more than professional advice or consultant service. Working with her and OPEN FOR BUSINESS means a relationship because she goes further, answering your question even before you ask since she ties her work to your needs. After a few sessions, she knows your goal better than you as you are still searching. That is simply called experience in the real business world, first hand, for years, without delegating or procrastinating. If your goal is to find a solution, aka the best business for your life -and you can’t do it alone as there are a lot of factors to consider- you should look at them from different angles other than yours, well, Patricia is ready to help you. Patricia will teach you how to be smart and happy with your new business even if you have to change continent to open a new business and move to another county. 

Tommaso Labarile E-2 Visa investor – Italy

Patricia’s long term expertise in entrepreneurship is best shared with her clients via her extremely insightful coursework, Right Business Right Life.

I’ve had the opportunity to learn about the best ways to start or buy a business, and how to integrate the chosen business with my ideal lifestyle.

Financing the business is an important aspect that I’ve learned in this course, and Patricia has the gift to motivate and find resources for her clients in such a way that it does not become overwhelming.

Patricia’s coaching style has not only looked at my personal strengths and accountability but always stayed aligned with my personal goals.

I’d fully recommend the Right Business Right Life course to anyone looking at becoming a business owner, either through a new concept or an already proven one. E2 Visa investor- Roumania

Patricia was a guest presenter to my networking group. Her presentation on “How to Start A Business That Leverages Your Strengths & Meets Your Goals” was awesome and well received by the job seekers. I found Patricia to be very professional and knowledgeable in her field. She knows how to speak to the audience and present the material in an engaging manner. Patricia is passionate about entrepreneurship and helping others to achieve their dreams of owning their own business. I would highly recommend Patricia as a guest speaker to any organization.

Patricia has a lot of experience with small business ownership and the process involved with getting your own company up and running. I have worked with her throughout the last year to secure my first business purchase. Her method consists of finding the right business based on your personality and long term goals and she works hard to find the right opportunities for you. Working with Patricia is great for those of you who have no formal education in business (I did not). Transitioning into business ownership requires goal setting and accountability to get through each step in the process. Patricia provides this accountability along with guidance and support as issues come up. Thanks again for your help Patricia.

After years in the corporate world it was time for a change and I felt trapped. Fortunately I met Patricia who has been my professional coach and the steady “hand on the tiller” guiding me to a professional rebirth through franchising. She used time and expertise to understand my situation and strengths and match me to an opportunity that I love without any pressure to take action on her behalf. Her nurturing counsel helped make the decision to start my own consulting business simple. Patricia’s business acumen is first rate which is proving important as she still provides coaching as I grow my business.

Krista Valdonidos

Digital Marketer.

“I highly recommend Patricia’s program, Right Business Right Life, along with her coaching services, to anyone who wants to start a business.  Her program offers so much value and so many resources.  But perhaps the greatest resources is Patricia herself.   With over 30 years as a business owner, she brings to the table insights and hard-won lessons gained through her own experience.  The conversations with her through the coaching sessions helped me clarify what it is I really want out of my business:  In my  case, it is an online business that I can develop from home, while working around my family life.  Patricia’s unique approach to business, combined with her detailed process of research and discovery, truly can help you find your right business and your right life.”

Patricia helped me create my accounting firm Padgett in Mountain View from zero. She provided me very practical, patient and professional ways to analyze different business models and my personalities to finalize my choice that best suitable for me. Without her help, I wouldn’t run my business this smoothly. I have been following her seminars and events. Every time, there’s always an idea enlighten me that helps me running my business. I highly recommend Patricia who will provide you tailored and best business learning experience.

Patricia is a great business coach for identifying and recommending the right suitable business for one. She delivers a strong comfort and security to work with with the extra services like lawyers and other services which one can need when moving. I highly recommend Patricia to anyone!

An extraordinary and happy piece of serendipity led us to Patricia Bottero St-Jean when we first moved to Santa Barbara. Having sold our business of 16 years, we were looking for new investment opportunities and new adventures. On being introduced to Patricia, whose passion and mission is exactly to help people find business opportunities tailored to their needs and skill sets, we started to work with her to find our new business….we are both extremely grateful and indebted to her for her time, expertise and commitment to our future success and happiness.