Introverted entrepreneurs’​ favorite place to hide

What do you think?… Surveys are the best tool to prove an idea for a business or product. √ Yes? √ No? √ It depends? Some entrepreneurs who start a business send surveys to potential customers to verify the viability of their idea for a product. I applaud them...

Getting out of the Building (and out of your Head)

The Most Effective Strategy to Validate, Refine, or Pivot your Idea for a Product or Business. From the outside, Sara Blakely, the founder, and CEO of Spanx, now a billionaire, seems an overnight success story. But when the fax machine saleswoman first came up...

Is Social Media Your Small Business’​ Frenemy?

Hate it or love it, social media that began as a fad of questionable usefulness not so long ago has now developed into a macro-trend if not a mega-trend. It’s here to stay, whether we like it or not. And most of us, entrepreneurs or soon to be small business owners,...

Pandemic Lessons from Two French Grandmothers and a Roman Philosopher

Did you know? The etymology of the word entrepreneur comes from the French “to undertake”, which originates from 19th-century creations of theatrical productions. Ironic, as the life of an entrepreneur can be quite theatrical, with surprising drama and challenges. But...