Hey there, Freedom Seeker!

How to Start a Business

Welcome to my world, the exhilarating big sky of small business entrepreneurship!

I am glad you are here. It means you’re probably toying with the idea of making a run for your freedom with a business you own as a vehicle to creating the life you envision.

If so, you landed in the right place.

I’m Patricia Bottero. Like you, I am a freedom seeker. I love my life because, with my business, I get to decide how to live it by prioritizing who and what matters the most to me.

I’m a small business enthusiast because I am a freedom seeker. I am also an American, a European, a pragmatic optimist, an avid hiker and swimmer, and above all, a dedicated mother. I have spent my decades-long career in the trenches of America’s Main Street and online business, running my own businesses and coaching/mentoring other business owners.

I’ve been an entrepreneur since my mid-twenties when I left my soul-sucking corporate job in Europe and moved to the United States to bootstrap my first business. The bootstrap, a brick-and-mortar service with a retail location later including e-commerce, eventually employed a team of 40+ and grew to multi-million dollars. 

I’ve found that small business entrepreneurship IS the most rewarding path to freedom, financially and personally. 

Why a small business?

As the owner of your business, you have the freedom to make 100% of the decisions, which means you get to decide how you live by prioritizing who and what matters the most to you. And if you pick the right business for you, one that aligns with your strengths, your values, and your priorities, your business will serve you. As it should. 

Starting the right business the right way means making money AND enjoying your life as a business owner.

The two are interdependent but not guaranteed. 

Small business is a fantastic path to building a life we love, but it is not as easy to succeed as it appears. To make it easy to begin your journey with success, I developed an unbiased step-by-step formula, regardless of whether you want to create a business from an idea or buy one that is for sale.

OPEN FOR BUSINESS LAB’s specific purpose is to guide entrepreneurs with unbiased research, vetting, and planning to launch their ideal business with confidence. Our goal is to help you begin your venture by minimizing risks and maximizing your success. The framework of our mission is the Right Business Right Life™, a formula developed to fail-proof the success of any type of business: brick and mortar, mobile, or digital.

The formula “Right Business Right Life™” is the solid foundation that you and your business can leverage for long-lasting success and happiness. 

As I mentioned, I love freedom, and from my experience, there is no freer way to live than by being self-empowered, self-sufficient, and self-employed with the right business for each of us.

If you love freedom too, let’s discover what your life could be like by exploring how to begin your new career as owner of your livelihood and business. 

I invite you to join our community of ambitious entrepreneurs.

Cheers to a life you love!


Patricia Bottero St-Jean, MBA
Founder, business coach, and devoted supporter of your success.




You might have questions, need personalized guidance, or simply want someone to bounce off ideas.

During our private call, we can dive deep into your unique situation, answer your questions, and discuss tailored strategies to help you launch and grow your dream business. This strategy session gives you personalized, expert advice to accelerate your success.

Your dream business is just one call away!

What These Entrepreneurs Say…

Patricia offers way more than professional advice or consultant service. Working with her and OPEN FOR BUSINESS means a relationship because she goes further, answering your question even before you ask since she ties her work to your needs. After a few sessions, she knows your goal better than you as you are still searching. That is simply called experience in the real business world, first hand, for years, without delegating or procrastinating. If your goal is to find a solution, aka the best business for your life -and you can’t do it alone as there are a lot of factors to consider- you should look at them from different angles other than yours, well, Patricia is ready to help you. Patricia will teach you how to be smart and happy with your new business even if you have to change continent to open a new business and move to another county. 

Tommaso Labarile E-2 Visa investor – Italy

Patricia’s long term expertise in entrepreneurship is best shared with her clients via her extremely insightful coursework, Right Business Right Life.

I’ve had the opportunity to learn about the best ways to start or buy a business, and how to integrate the chosen business with my ideal lifestyle.

Financing the business is an important aspect that I’ve learned in this course, and Patricia has the gift to motivate and find resources for her clients in such a way that it does not become overwhelming.

Patricia’s coaching style has not only looked at my personal strengths and accountability but always stayed aligned with my personal goals.

I’d fully recommend the Right Business Right Life course to anyone looking at becoming a business owner, either through a new concept or an already proven one. E2 Visa investor- Roumania

Patricia was a guest presenter to my networking group. Her presentation on “How to Start A Business That Leverages Your Strengths & Meets Your Goals” was awesome and well received by the job seekers. I found Patricia to be very professional and knowledgeable in her field. She knows how to speak to the audience and present the material in an engaging manner. Patricia is passionate about entrepreneurship and helping others to achieve their dreams of owning their own business. I would highly recommend Patricia as a guest speaker to any organization.

Patricia has a lot of experience with small business ownership and the process involved with getting your own company up and running. I have worked with her throughout the last year to secure my first business purchase. Her method consists of finding the right business based on your personality and long term goals and she works hard to find the right opportunities for you. Working with Patricia is great for those of you who have no formal education in business (I did not). Transitioning into business ownership requires goal setting and accountability to get through each step in the process. Patricia provides this accountability along with guidance and support as issues come up. Thanks again for your help Patricia.

After years in the corporate world it was time for a change and I felt trapped. Fortunately I met Patricia who has been my professional coach and the steady “hand on the tiller” guiding me to a professional rebirth through franchising. She used time and expertise to understand my situation and strengths and match me to an opportunity that I love without any pressure to take action on her behalf. Her nurturing counsel helped make the decision to start my own consulting business simple. Patricia’s business acumen is first rate which is proving important as she still provides coaching as I grow my business.

Krista Valdonidos

Digital Marketer.

“I highly recommend Patricia’s program, Right Business Right Life, along with her coaching services, to anyone who wants to start a business.  Her program offers so much value and so many resources.  But perhaps the greatest resources is Patricia herself.   With over 30 years as a business owner, she brings to the table insights and hard-won lessons gained through her own experience.  The conversations with her through the coaching sessions helped me clarify what it is I really want out of my business:  In my  case, it is an online business that I can develop from home, while working around my family life.  Patricia’s unique approach to business, combined with her detailed process of research and discovery, truly can help you find your right business and your right life.”

Patricia helped me create my accounting firm Padgett in Mountain View from zero. She provided me very practical, patient and professional ways to analyze different business models and my personalities to finalize my choice that best suitable for me. Without her help, I wouldn’t run my business this smoothly. I have been following her seminars and events. Every time, there’s always an idea enlighten me that helps me running my business. I highly recommend Patricia who will provide you tailored and best business learning experience.

Patricia is a great business coach for identifying and recommending the right suitable business for one. She delivers a strong comfort and security to work with with the extra services like lawyers and other services which one can need when moving. I highly recommend Patricia to anyone!

An extraordinary and happy piece of serendipity led us to Patricia Bottero St-Jean when we first moved to Santa Barbara. Having sold our business of 16 years, we were looking for new investment opportunities and new adventures. On being introduced to Patricia, whose passion and mission is exactly to help people find business opportunities tailored to their needs and skill sets, we started to work with her to find our new business….we are both extremely grateful and indebted to her for her time, expertise and commitment to our future success and happiness.