[Free Book Preview #25] Create Your Destiny at the Intersection of Business and Happiness

Hey there, Freedom Seeker!

Welcome to the exhilarating big sky of small business entrepreneurship!

I wrote a book for you. This book reveals the Unbiased Small Business Research Formula developed from decades in the trenches of American Main Street and online business as a small business entrepreneur and a coach. Its objective is to help you become the successful creator of the new life you envision by objectively guiding you in researching and choosing the right business.

In the next weeks, I’ll share free sections of the book with you before it’s released for publication and available for purchase.



Create Your Destiny at the Intersection of Business and Happiness

In the end…we only regret the chances we didn’t take, the relationships we were afraid to have, and the decisions we waited too long to make. – Lewis Carroll

So far in part II, we examined how to research the right business through the eight steps of internal and external research. We discussed that the key mechanism to your happiness is to pick a business that aligns with your:

  • Life purpose: Determining that your business must be the “how” to your “why.” 

  • LIFE+: Researching the business with the emphasis that it must deliver your ideal life.  

  • Strengths: Capitalizing on your strengths speeds up your financial success.

  • Best path to business ownership: There are four business ownership paths that can lead you to achieve your goals: create, buy, develop, or buy a developed turnkey business.

The next two chapters delve into two fundamental steps to succeed as a business owner:

  1. Your life and career satisfaction can only be achieved if you choose your ideal business. 
  2. Once you have the right business, you’ll achieve long-term, sustainable success by cultivating a positive mindset. 

No matter the type of business you pick, at the end of the day, if you are not at ease with what you do, your current life, and your future as a business owner, it will be difficult to succeed. 

Ultimately, because you are the leader of your small business, your mindset is its biggest asset—or its greatest liability. It can catapult you to success or result in complete failure, which neither of us wants for you!

When Your Mindset is a Liability

Let’s first look at mindsets that will not serve you. When you, as the owner, are dissatisfied with your life because the business you picked either doesn’t deliver the lifestyle that suits you or lacks meaning, you will likely engage in destructive behaviors with dire consequences for your business. Conversely, when you pick the business that fits you, you will have a positive outlook and avoid the outcomes of a negative mindset, such as:

  • Neglect and indifference: If you are discontented, you’ll stop investing the required time, energy, and resources into the business. Your indifference can lead to mismanagement, causing the business to deteriorate over time.

  • Impaired decision-making: Your decision-making skills might be impaired. You are likely to make impulsive decisions without considering long-term impacts, which can have severe consequences on the health of your business.

  • Lack of innovation: Dissatisfaction can also impact your drive to innovate and stay competitive. A lack of interest can lead to stagnation and a failure to adapt to changing market trends and consumer needs.

  • Demoralized workforce: Employees always look up to the business owner for motivation and guidance. Your negative emotions will affect employee morale and productivity, leading to high employee turnover, low motivation, and a decrease in business performance.

  • Poor customer service: An unhappy business owner indirectly impacts customer service. If you are not committed to the business, it will affect the overall quality of services or products, leading to dissatisfied customers and damaging the business’s reputation.

  • Financial mismanagement: In severe cases, an unhappy business owner might engage in reckless financial practices involving overspending and bad investments.

  • Self-sabotage: A miserable business owner might unconsciously sabotage their own business as a form of escape.

A negative mindset is a liability that has harsh consequences. Protecting and cultivating the right mindset as a business owner is not just a nice thing for you to have. It’s a financial requirement. 

When Your Mindset is an Asset

Let’s take one step further and discuss how exactly your mindset is at the root of your happiness and your business’s success or failure. 

Intuitively, we know we perform better in any task when we love what we do. Yet the interpretation of “loving” what we do can be confusing. Unlike what you find in business books that only concentrate on business tactics to succeed, here we begin by establishing a robust foundation that supports you, the business leader, with a successful mindset enabled by a business that you “love.” This means that:

  • Your business supports you emotionally. 

  • Your business supports you psychologically.

Both lead to a business that will support you financially in the short and long term. 

Enjoying your LIFE+ and concretizing your purpose through a business is critical to the state of your mind. If you are unhappy, discouraged, unmotivated, or burned out, regardless of your tolerance for misery, your business will gradually deteriorate, most likely impacting your health, your wealth, and your relationships.

If this sounds too “woo-woo” for you, bear with me; I promise it will make sense. 

You might ask: “What exactly does emotional and psychological support mean in the context of a business?”

The terms “emotionally supportive” and “psychologically supportive” have overlapping meanings and nuanced differences. They are interconnected but not identical. 

  1. An emotionally supportive business brings you, its owner, a sense of joy and fulfillment. It aligns with your interests. It makes a positive impact on the lives of others because it aligns with your priorities and purpose. In addition, an emotionally supportive business fosters positive relationships with customers, employees, and other stakeholders, thereby contributing to the owner’s emotional well-being. It also delivers the ideal lifestyle you envision as an owner, allowing you to prioritize who and what matters in your life.

  2. A psychologically supportive business aligns with the owner’s values and mental well-being. The tasks and challenges faced in running the business might not always be easy, but they are stimulating and provide opportunities for the development of skills. It provides an environment challenging enough for personal growth, allowing you to cultivate a growth mindset.

In urban speak, it means you have “found your groove” with your right business. 

A business that supports its owner both emotionally and psychologically is more sustainable in the long run, leading to greater personal satisfaction and business success. 

Is picking the right business all that’s needed? 

Of course not. You also need to consciously and continuously cultivate a positive mindset. In the next chapter, we discuss how to maintain the right mindset in the face of business challenges and adversity once we have identified and started the right business.


The fundamental reason to pick the right business where you are happy as an owner is economic because you, as the leader of your small business, are its greatest asset or its greatest liability, depending on your mindset.

With a business that supports you emotionally and psychologically, you will have a positive mindset, leading to greater success in life and in business. 


Joining the VIP Waitlist

Would you like early access to your copy of the book as soon as it is released and receive a bonus book companion coaching session?

During the private coaching session, I’ll guide you through the exercises and templates in the book. Available to the first 20 VIPs who purchase the book. To join the VIP waitlist, click here.

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Getting started

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