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#2 Timeline from Startup Costs to Profits

When we start a business our goal is to generate enough revenues to get to the first milestone of growth: the break-even point where expenses = equal to revenues. Next is the second milestone we want to get to as fast as possible: the positive cash flow and profit where revenues are greater than expenses. The main objective is to get to both milestones (breakeven point and profits) as quickly as possible from the moment we invest in startup costs because thereafter we have recurring costs. And the longer this drags on the more money we spend. The more cash we deplete the fewer chances of success in the business. That timeline, from start-up to break-even point and then to positive cash flow is the most critical stage in any new business. What if there was a shortcut to minimize that timeline? What if we could hit the ground running?

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